Avanika Moté's profile

From Print Powerhouse to Branded Brilliance

HT Media Advertiser Showreel 2023 

"We tell stories in order to feel at home in the universe", said Roger Bingham. "A story is not a story if it doesn't make you feel something", said Yann Martel. "Storytelling is the most powerful way to put ideas into the world", said Robert McKee. BUT… 

What makes a story great?   
We tell brand stories. And so, we took this question seriously.  We took it upon us to find out.  
We spoke to the people within the HT-Verse. Writers. Artists. Creative producers.  Brand heads. Business leaders. 
And the keepers of magic in the print universe.  
What stories do they tell every day?  
The stories they create with brand love. Stories of courage. Stories of today.  Stories that make our world. Stories that bring us joy. Stories that entertain. Regional stories. Women’s stories. Business stories. Event stories.  
And in the process, we found something: The stories we create make us who we are. 
All our stories together create one story — The Story of HT Media 
And then, it happened! We decided to fly with it. We said, let’s create a story of many stories.  
Presenting, HT Media’s Showreel 2023 — A new-age video that tells the story of a centenarian media house, bringing the finest of HT Media's brand works across print, digital and event verticals, together for the very first time. 
From Print Powerhouse to Branded Brilliance
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Owner

From Print Powerhouse to Branded Brilliance

This project was conceptualised in collaboration with a third-party agency / film studio based out of Bangalore.

Published: